Are you using B2B SaaS sales letters and dimensional mail to lower B2B sales cycles?
- According to Promotional Products Association International (PPAI), promotional products, when combined with a B2B SaaS sales letter, can make a big difference in direct mail response rates.
- B2B SaaS Dimensional Mail is an effective promotional product. “These are oversized, cleverly designed, and typically very expensive pieces that are intended to cut through the clutter of an administrative person’s in-box, and actually get past the gatekeeper and onto the desk of a decision maker. They often contain a physical premium: . . . a gift, or other item that someone in the office thinks the boss will want to see. These packages can be quite effective in business marketing because they prove to be affordable.” (The DMA B-to-B Lead Generation Handbook Second Edition by Ruth P. Stevens, pg. 168)
For more information on how a sales letter combined with a promotional product can help lower B2B SaaS sales cycles-click the following link: