No. B2B SaaS Direct Mail is not dead according to Christopher Ruvo of ASI. Combining direct mail marketing techniques with digital marketing helps increase lead generation which, ultimately, increases B2B SaaS sales. Several people may think direct mail is dead. This is simply not true. I know the marketing world is all excited about virtual reality, blockchain, NFTs, and the metaverse.

However, please understand our desire to touch and feel will never go away. Additionally, many people prefer to touch and feel before they make important decisions. A hybrid marketing strategy should involve several different marketing channels including direct mail. Ultimately, a strong relationship can not be developed only by virtual methods.

KLB develops Promotional Product Advertising Plans for B2B SaaS businesses by using promotional products. Click Promotional Product Advertising Plans Today to create a hybrid marketing strategy with promotional products for your B2B SaaS company.

By Dr. Kennard L. Brown

B2B SaaS Copywriter With an IT background and 30+years of Marketing Experience Who Helps Increase SaaS Sales and Provides Effective Marketing Strategies