How long does it take for you or your sales team to close a B2B SaaS sale?
I have two decades of marketing & sales experience and the most challenging issue has always been reducing the sales cycle. In the old days before the explosion of Internet marketing, print media and telemarketing played a very significant role in closing deals. Today, Internet marketing and social media are playing a very significant role in generating new customers.
The human mind is fascinating. In reference to sales, no one has ever been able to predict with 100% accuracy when a sale will close. Sales forecasts are estimations of probable sales.
I’m curious. What are some effective ways you or your organization are utilizing to shorten the B2B SaaS sales cycle?