Is B2B telemarketing still important to use?
Based on my 23 years of sales & marketing experience, I would say it is still important to use. It remains a very effective marketing tool-especially when trying to contact those hard to reach C-level executives.
However, marketing & B2B SaaS sales executives must be very patient when using B2B SaaS telemarketing. The B2B SaaS sales cycle can be 3 months to 12 months or more depending on the investment of the service or product your business is selling.
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