Is B2B telemarketing still important to use?

Based on my 23 years of sales & marketing experience, I would say it is still important to use.  It remains a very effective marketing tool-especially when trying to contact those hard to reach C-level executives.

However, marketing & B2B SaaS sales executives must be very patient when using B2B SaaS telemarketing. The B2B SaaS sales cycle can be 3 months to 12 months or more depending on the investment of the service or product your business is selling.

For more information about telemarketing-click the following link:

The Facts about Telemarketing and Prospect Generation

By Kennard

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