Tag Archives: Telemarketing

The Importance of B2B Telemarketing

Is B2B telemarketing still important to use?

Based on my 23 years of sales & marketing experience, I would say it is still important to use.  It remains a very effective marketing tool-especially when trying to contact those hard to reach C-level executives.

However, marketing  & sales executives must be very patient when using B2B telemarketing.  The B2B sales cycle can be 3 months to 12 months or more depending on the investment of the service or product your business is selling.

For more information about telemarketing-click the following link:

The Facts about Telemarketing and Prospect Generation

 

Reducing B2B Sales Cycles

How long does it take for you or your sales team to close a sale?

I have two decades of marketing & sales experience and the most challenging issue has always been reducing the sales cycle.  In the old days before the explosion of Internet marketing, print media and telemarketing played a very significant role in closing deals.  Today, Internet marketing and social media is playing a very significant role in generating new customers.

The human mind is fascinating.  In reference to sales, no one has ever been able to predict with 100% accuracy when a sale will close.  Sales forecasts are estimations of probable sales.

I’m curious.  What are some effective ways you or your organization are utilizing to shorten the sales cycle?